<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1">
  <url>
    <loc>https://gehrigandco.com/collections/frontpage</loc>
    <lastmod>2026-05-27T03:36:30-07:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/movado-old</loc>
    <lastmod>2026-10-29T12:52:46-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/Screen_Shot_2025-06-13_at_4.42.03_PM.png?v=1752276245</image:loc>
      <image:title>Movado</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/citizen-old</loc>
    <lastmod>2026-10-29T12:52:46-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/CA4667-53L_Promaster_Air_Lifestyle_6.jpg?v=1752533343</image:loc>
      <image:title>Citizen</image:title>
      <image:caption>Citizen Diver Style Watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/bulova-old</loc>
    <lastmod>2026-10-29T12:52:46-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/98B451_Lifestyle_7.jpg?v=1752536320</image:loc>
      <image:title>Bulova</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/seiko-old</loc>
    <lastmod>2026-10-29T12:52:46-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/Seiko_SRPK77K1_Model1-2.jpg?v=1753227027</image:loc>
      <image:title>Seiko</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/deals-specials</loc>
    <lastmod>2026-10-27T17:41:21-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/NJ0150-56L_Tsuyosa_Lifestyle_4.jpg?v=1753308385</image:loc>
      <image:title>Deals &amp; Specials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/best-sellers</loc>
    <lastmod>2026-10-29T15:27:52-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/NK0023-57L_Tsuyosa_Lifestyle_5.jpg?v=1753482210</image:loc>
      <image:title>Best Sellers</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/engravable-watches</loc>
    <lastmod>2026-10-29T15:18:17-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/97A185_Hand_Lifestyle_1.jpg?v=1793142021</image:loc>
      <image:title>Engravable Watches</image:title>
      <image:caption>Hand holding a rose gold watch with a blue face</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/mens-watches</loc>
    <lastmod>2026-10-29T15:18:37-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/CA4667-53L_Promaster_Air_Lifestyle_6_aaec7387-b544-461d-be47-bfab2085502d.jpg?v=1793142023</image:loc>
      <image:title>Men&apos;s Watches</image:title>
      <image:caption>Men&apos;s watch lifestyle photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/womens-watches</loc>
    <lastmod>2026-10-29T15:18:52-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/98P234_Lifestyle_1_1000IND.jpg?v=1793150960</image:loc>
      <image:title>Ladies&apos; Watches</image:title>
      <image:caption>Ladies&apos; watch lifestyle photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/gifts-under-300</loc>
    <lastmod>2026-10-29T15:16:14-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/NJ0150-56L_Tsuyosa_Lifestyle_4_b1589016-79b1-4071-95c1-fc963ec9e287.jpg?v=1793142028</image:loc>
      <image:title>Gifts Under $300</image:title>
      <image:caption>Watch gift lifestyle photo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/lorus</loc>
    <lastmod>2026-10-29T15:14:27-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/RJ280BX9.png?v=1793142033</image:loc>
      <image:title>Lorus</image:title>
      <image:caption>Lorus women&apos;s watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/seiko</loc>
    <lastmod>2026-10-29T15:17:28-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/Seiko_SRPK77K1_Model1-2_0153b7bf-8dd9-4503-a67f-e83639db87e8.jpg?v=1793303576</image:loc>
      <image:title>Seiko</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/citizen</loc>
    <lastmod>2026-10-29T15:17:07-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/CA4667-53L_Promaster_Air_Lifestyle_6_3cc0aa5d-82fb-4fff-862b-78bb3ff05fc7.jpg?v=1793303579</image:loc>
      <image:title>Citizen</image:title>
      <image:caption>Citizen Diver Style Watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/movado</loc>
    <lastmod>2026-10-29T15:15:24-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/Screen_Shot_2025-06-13_at_4.42.03_PM_383706e1-71ee-40de-80f6-1dea2db3e633.png?v=1793303586</image:loc>
      <image:title>Movado</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/bulova</loc>
    <lastmod>2026-10-29T15:16:41-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/98B451_Lifestyle_7_eccd209c-b1e4-44c8-8cde-58264de98b51.jpg?v=1793303590</image:loc>
      <image:title>Bulova</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/caravelle</loc>
    <lastmod>2026-10-29T16:25:05-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/caravelle-lifestyle.jpg?v=1793316305</image:loc>
      <image:title>Caravelle</image:title>
      <image:caption>Smiling man wearing a Caravelle watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/frederique-constant</loc>
    <lastmod>2026-10-29T16:25:08-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/frederique-constant-lifestyle.jpg?v=1793316308</image:loc>
      <image:title>Frederique Constant</image:title>
      <image:caption>Frederique Constant green dial watch on a driving map</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/alpina</loc>
    <lastmod>2026-10-29T16:25:06-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/alpina-lifestyle.jpg?v=1793316306</image:loc>
      <image:title>Alpina</image:title>
      <image:caption>Alpina chronograph watch on a leather strap beside a vintage aircraft model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/shop-all</loc>
    <lastmod>2026-10-29T15:17:56-07:00</lastmod>
    <changefreq>daily</changefreq>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/dive-watches</loc>
    <lastmod>2026-10-29T17:30:19-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/dive-watches.jpg?v=1793316330</image:loc>
      <image:title>Dive Watches</image:title>
      <image:caption>Diver descending into a sunlit underwater cave</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/chronograph-watches</loc>
    <lastmod>2026-10-29T17:30:27-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/chronograph-watches.jpg?v=1793316332</image:loc>
      <image:title>Chronograph Watches</image:title>
      <image:caption>Rose gold chronograph watch with blue dial</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/gmt-travel-watches</loc>
    <lastmod>2026-10-29T17:30:30-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/gmt-travel-watches.jpg?v=1793316333</image:loc>
      <image:title>GMT &amp; Travel Watches</image:title>
      <image:caption>Small plane flying over snowy mountains</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/pilot-watches</loc>
    <lastmod>2026-10-29T17:30:26-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/pilot-watches.jpg?v=1793316335</image:loc>
      <image:title>Pilot Watches</image:title>
      <image:caption>Pilot in a flight helmet and oxygen mask</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/field-watches</loc>
    <lastmod>2026-10-29T17:30:19-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/field-watches.jpg?v=1793316336</image:loc>
      <image:title>Field Watches</image:title>
      <image:caption>Hiker with a backpack on a mountain trail</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/sport-watches</loc>
    <lastmod>2026-10-29T17:30:28-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/sport-watches.jpg?v=1793316338</image:loc>
      <image:title>Sport Watches</image:title>
      <image:caption>Paraglider launching from a coastal cliff</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/dress-watches</loc>
    <lastmod>2026-10-29T17:30:28-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/dress-watches.jpg?v=1793316339</image:loc>
      <image:title>Dress Watches</image:title>
      <image:caption>Dress watch with black roman numeral dial and open heart</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/casual-watches</loc>
    <lastmod>2026-10-29T17:30:29-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/casual-watches.jpg?v=1793316340</image:loc>
      <image:title>Casual Watches</image:title>
      <image:caption>Woman laughing wearing a casual watch</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gehrigandco.com/collections/fashion-watches</loc>
    <lastmod>2026-10-29T17:29:36-07:00</lastmod>
    <changefreq>daily</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0761/8940/1306/collections/fashion-watches.jpg?v=1793316342</image:loc>
      <image:title>Fashion Watches</image:title>
      <image:caption>Woman reading with a coffee wearing a gold fashion watch</image:caption>
    </image:image>
  </url>
</urlset>
